PREMIUM HARDWARE DESIGN With years of experience, MSI is no stranger to building high-performance motherboards. Our R&D and engineering teams have reviewed countless designs, evaluated a wide selection of high quality components, and developed products for reliability even under extreme conditions. THERMAL SOLUTION FOR MORE CORES AND HIGHER PERFORMANCE With more cores'' processors, thermal and power design is more important to make sure the temperature keeps lower. MSI extended PWM heatsink and enhanced circuit design ensures even high-end Intel CPU to run in full speed with MSI motherboards. M.2 SHIELD FROZR World''s fastest SSDs can start to lower performance when getting hot. Part of the motherboards heatsink design, M.2 SHIELD FROZR is the next generation M.2 thermal solution to avoid this by offering the best thermal protection to make sure that SSD maintains maximum performance. FULLY CONTROLLABLE IN BIOS AND SOFTWARE MSI motherboards let you manage speeds and temperatures for all your system and CPU fans. Total Fan Control allows you check your primary system characteristics in a simplified graphical interface. You can also set up to 4 temperature targets for CPU and motherboard, which will adjust the fan speeds automatically. FROZR AI COOLING Detecting CPU & GPU temperatures and automatically adjusting fan duty of system fans to a proper value by adopting MSI AI ENGINE. OPTIMIZED FOR WATER COOLING Designed to support the most popular All-In-One & customized water cooling solutions on the market. A dedicated water pump PIN header supports up to 3 amp, giving you full control of the water pump speed. A clearly marked ''keep-out-zone'' allows for easy and safe installation and a perfect fit. ENHANCED PERFORMANCE High performance MSI motherboards are loaded with advanced features and the latest technology to overwhelm any challenge at hand no matter whether you''re a gamer, prosumer, or PC enthusiast. LIGHTNING GEN 4 M.2 Utilizing 12th Gen Intel Core processors, MSI B660 motherboards feature latest Lightning Gen 4 M.2 which is the fastest onboard storage solution on the market with up to 64 Gb/s transfer speed. FAST AND FUTURE-READY STORAGE MSI B660 motherboards support all the latest storage standards, which allows users to connect any ultra-fast storage device. Higher efficiency makes your work easier. OPTANE: BOOST YOUR HDD TO PERFORM LIKE AN SSD PC Enthusiasts can now enjoy the performance of an SSD on their HDD by coupling it with the new Intel® Optane™ Memory device. Intel® Optane™ technology provides an unparalleled combination of high throughput, low latency, high quality of service, and high endurance. CONNECTIVITY MSI motherboards are built with a variety of connectors to satisfy gamers. Enhanced audio, advanced LAN networking capabilities, USB and Mystic Light turn any gaming experience into an immerse one. HIGH-BANDWIDTH AND LOW-LATENCY NETWORK 2.5Gbps LAN provides incredible data transfer speed faster than general Gigabit LAN. This is a premium solution for demanding users. OPTIMIZE ONLINE GAMING TRAFFIC FOR LOWER LATENCY! MSI LAN Manager automatically classifies and prioritizes the latency-sensitive applications for online games, giving you the best online gaming experience with low latency. MSI LAN MANAGER - Automatically prioritizes games above other applications - - Allows you to change applications'' traffic priority - - Allows you to customize bandwidth for each application -